RIVIERA BUICK BOOK 1963 1964 1965 1966 1967 1968 1969 1970 1971 1972 1973

Description

Buick Riviera tells the story of the Buick Riviera; how it artfully
blended styling, luxury, comfort and performance from its earliest years
as a trim model, to its dramatic debut in 1963 as an exciting unique
automobile for the Buick Division. By 1960, Buick sales were tumbling
steadily downward and it became obvious that drastic changes were
required in not only styling and performance, but in the GM Division’s
overall public image too. The Riviera of the future would not exist
simply as a stylish version of another model in the Buick line-up. The
Riviera was slated to lead Buick’s renaissance. The Riviera would shed
what was left of Buick’s conservative, immediate post-war image, and
thrust the Division into the groovy, swinging sixties. The Riviera over
the next decade was
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Buick Riviera
Description
SKU: F09241
Buick Riviera tells the story of the Buick Riviera; how it artfully blended styling, luxury, comfort and performance from its earliest years as a trim model, to its dramatic debut in 1963 as an exciting unique automobile for the Buick Division. By 1960, Buick sales were tumbling steadily downward and it became obvious that drastic changes were required in not only styling and performance, but in the GM Division’s overall public image too. The Riviera of the future would not exist simply as a stylish version of another model in the Buick line-up. The Riviera was slated to lead Buick’s renaissance. The Riviera would shed what was left of Buick’s conservative, immediate post-war image, and thrust the Division into the groovy, swinging sixties. The Riviera over the next decade was seen as a more sophisticated ‘cool’ aimed at the successful up-and-coming, shirt and tie, business types, rather than the tie-dye T-shirt, blue jean, mod squad! Included in this book is all the pertinent data and information on the 1963 to 1973 Riviera models enthusiasts will enjoy, as well as a quick look at some of the sweetest customised Riviera models ever built that cruise the roadways today! How the Riviera artfully blended styling, luxury, comfort and performance, from its earliest years as a trim model to its dramatic debut in 1963 as an exciting unique automobile for the Buick Division. Included are all the pertinent data and information on the 1963 to 1973 Riviera models that enthusiasts will enjoy. In-depth coverage of the first three generations of Buick’s stylish, luxurious and performance-oriented Riviera. This book features a myriad of photographs, brochure and advertising images, while including plenty of informative text, as well as period road test impressions and performance data. Includes period road test reports, facts & figures, period advertising & brochure images, previously unpublished images and rarely seen customised Riviera models Buick Riviera tells the story of the Buick Riviera; how it artfully blended styling, luxury, comfort and performance from its earliest years as a trim model, to its dramatic debut in 1963 as an exciting unique automobile for the Buick Division. By 1960, Buick sales were tumbling steadily downward and it became obvious that drastic changes were required in not only styling and performance, but in the GM Division’s overall public image too. The Riviera of the future would not exist simply as a stylish version of another model in the Buick line-up. The Riviera was slated to lead Buick’s renaissance. The Riviera would shed what was left of Buick’s conservative, immediate post-war image, and thrust the Division into the groovy, swinging sixties. The Riviera over the next decade was seen as a more sophisticated ‘cool’ aimed at the successful up-and-coming, shirt and tie, business types, rather than the tie-dye T-shirt, blue jean, mod squad! Included in this book is all the pertinent data and information on the 1963 to 1973 Riviera models enthusiasts will enjoy, as well as a quick look at some of the sweetest customised Riviera models ever built that cruise the roadways today! How the Riviera artfully blended styling, luxury, comfort and performance, from its earliest years as a trim model to its dramatic debut in 1963 as an exciting unique automobile for the Buick Division. Included are all the pertinent data and information on the 1963 to 1973 Riviera models that enthusiasts will enjoy. In-depth coverage of the first three generations of Buick’s stylish, luxurious and performance-oriented Riviera. This book features a myriad of photographs, brochure and advertising images, while including plenty of informative text, as well as period road test impressions and performance data. Includes period road test reports, facts & figures, period advertising & brochure images, previously unpublished images and rarely seen customised Riviera models
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